CBS racks up the deals for Next Top Model

Partners including Cover Girl, Nivea, Tresemme and Revlon all on board.
Publish date:
Social count:
1_BNTM, small.jpg

CBS Consumer Products has lined up some of the biggest names in the beauty industry to help push its Next Top Model brand across key territories.

Five licensees have been appointed in the UK for promotional campaigns including Revlon, Casio, Galaxy Ripple, and Isklar. The campaigns will include both in-store promotional materials and online support.

Meanwhile, in Australia, Nivea, Tresemme, Telstra and Impulse are on board, while New Zealand will feature campaigns by Cover Girl, Herbal Essences and Nivea.

Additionally, Cover Girl will use the America's Next Top Model brand for its promotions in the Kiwi nation.

ANTM - which airs in over 100 countries across the globe - will also be the cornerstone for a merchandising programme in South Korea. Infiniss has been hired to introduce a line of adult apparel, accessories and cosmetics.

"Next Top Model is in fashion all across the globe and we are privileged to team up with these world class brands," said Liz Kalodner, EVP and general manager at CBS Consumer Products. "These promotions augment licensed product in expanding our retail presence."

Britain's Next Top Model Live debuts in London on October 22nd to 24th. Taking place at ExCeL, the event will include a range of fashion shows, exhibitions, shopping, beauty, health, fitness and entertainment.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.