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CBS readies America's Next Top Model fragrances - Licensing.biz

CBS readies America's Next Top Model fragrances

'Dream Come True' will be first to launch in early 2012.
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CBS Consumer Products has partnered with Hatchbeauty to create a series of exclusive fragrances for America's Next Top Model.

The first fragrance - called Dream Come True - will be available from January 15th 2012 in Target stores in the US.

Hatchbeauty's creative director, Ben Bennett, appeared on an episode of the current cycle of ANTM, unveiling a special fragrance challenge where each contestant developed and marketed a unique scent which conveyed their personality.

The winner of this year's show will be made the official spokeswoman of the fragrance.

"America's Next Top Model is an aspirational show that gives viewers an inside look into the fashion and beauty industry," said Liz Kalodner, EVP and general manager of CBS Consumer Products. "A Top Model fragrance is a natural fit, and the show's producers and Hatchbeauty did a fantastic job creating a unique challenge to showcase the introduction."

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