CBS to represent Hawaii Five-0 merchandising rights - Licensing.biz

CBS to represent Hawaii Five-0 merchandising rights

The upcoming merchandising line will include both the classic and modern versions of the series.
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CBS Consumer Products will represent the merchandising rights got the TV series Hawaii Five-0, on behalf of the Freeman Estate.

Created by Leonard Freeman, the original series debuted in 1968 and returned to television in 2010, with a new contemporary version airing on CBS.

The upcoming merchandising line will include both the classic version of the series and the modern version and focus on apparel, gift and novelty, as well as collectibles, scheduled to hit retail in 2016.

“Hawaii Five-0 has become an integral part of pop culture,” commented Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “Not only does the franchise span generations, it celebrates the local culture and adventurous spirit of Hawaii. Whether it is the classic version or this current version, we love that audiences connect with the brand and we are thrilled to help continue its legacy.”

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