EMI Music Publishing and UK retailer Sainsbury's Tu Clothing division have struck a deal to feature the lyrics to some of the greatest songs ever written on a new fashion range.
The new collection, including products for men, women and children, will feature words from classic songs from EMI's catalogue of more than 1.3 million songs such as My Girl, ABC, (Theme from) The Monkees, Wild Thing and Dancing in the Street.
The expansion of its Tu Clothing range has turned Sainsbury's into the UK's tenth largest clothing retailer by volume, with year-on-year growth of 40 per cent in 2007.
The range is now carried in 281 of the retail giant's 545 stores across the country.
The agreement marks the latest in a series of initiatives under EMI Music Publishing's Lyric brand, with art posters, greetings cards and board games all having been launched in the last few years.
The new deal was brokered by licensing agency Corporate Creative Licensing, in conjunction with EMI's head of media licensing Steve Hills and Tu Childrenswear buyer John Carolan.
"Classic songs are part of the fabric of everybody's lives and we're delighted that people will now be able to wear their favourite songs through this deal," said Jonathan Channon, EMI's executive VP of media and business development. "The people at Sainsbury's and Tu Clothing really understand the importance of music and its legacy, and we're looking forward to bringing lyrics to life through what will hopefully be a long partnership."