Corporate Creative Licensing and Redan Publishing are teaming up for a two-year deal which will see pre-school property ToddWorld featuring in Redan's compilation magazines.
The property will appear in Fun To Learn Friends and Fun to Learn Favourites in a range of formats from activity pages and storylines to covermounts, posters and workbooks.
ToddWorld is an Emmy-nominated children's TV series based on the best selling books by Todd Parr. It is currently airing every weekday on Cbeebies and scheduling is secured with the BBC until 2012.
Julie Jones, publishing director at Redan, said: "We are delighted to be working with ToddWorld, which delivers a unique sense of charm to the pre-school sector and fits in perfectly with the ethos of our Fun To Learn Friends and Fun To Learn Favourites titles."
The licensing programme for ToddWorld is also continuing apace, with toys being produced by Trends UK and CCL looking for partners in the publishing, apparel and stationery categories.