Poetic Gem, which is already a Roary licensee, will be responsible for manufacturing, distributing and selling Fifi and the Flowertots outwear for girls aged one to six in a two-year deal until 31st December 2012.
The new range will include t-shirts, fleece and sweat tops, trousers, skirts, shorts, dresses, jackets, dungarees and rain macs. Products will launch from spring/summer 2011.
“We are thrilled to be working a great evergreen brand and look forward to expanding the distribution of Fifi and the Flowertots in near future,” said Elliott Matthews, director, Poetic Gem.
Little Star Creations is launching Fifi and Roary Portable Headphones. The headphones will be launching throughout the country from March 1st 2011 with a price of £12.99.
Natasha Dyson, head of licensing, Chapman Entertainment commented: “In such a difficult climate, we are excited that both Fifi and Roary continue to grow with new UK licensees.
"Poetic Gem has a very strong design and sales team and we are looking forward to seeing the great new Fifi line on sale from next Spring.
"Little Star Creations is also a fantastic new partner with great contacts and experience in licensing, we are confident that the headphones will be popular.”