Character World adds Glee - Licensing.biz

Character World adds Glee

Firm inks deal to design and produce full range of home textiles based on hit TV series.
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Ambitious Character World has added TV hit Glee to its portfolio.

The firm will be developing branded bedding for this Christmas, with additional products set to launch from spring 2011 onwards.

"Glee is a massive addition to the Character World portfolio," said Mark Schweiger, joint MD at the firm. "There's no doubt, Glee is a cultural phenomenon. We are already receiving a great deal of interest from retailers and we believe Glee merchandise will be big business this Christmas.

"We have created fun, fresh designs that reflect everything the Glee brand stands for. We have plans to expand the range, so Glee fans can give their bedrooms a real 'gleekover'."

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