Character World extends One Direction deal

Homewares specialist to launch soft furnishings products across Europe featuring band.
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Character World is continuing its global expansion after inking a deal to sell its One Direction soft furnishing products across Europe.

The firm won the UK licence to produce home textiles featuring the band last year. Duvet sets and accessories are available from retailers including Argos, Littlewoods, Amazon and Claire's Accessories.

It has now signed the licence to sell One Direction products across Europe, and has already secured deals with retailers. Products are already available in Claire's Accessories stores across Europe, for example.

"We're delighted to be extending our current One Direction UK agreement into the rest of Europe," said Irene Vedder, head of European sales at Character World. "The band is enjoying unprecedented success across the globe and we're confident our designs will be as well received in Europe as they have been in the UK.

"When the band starts their European tour next year, we're expecting sales to soar. It's an exciting time for the business with a number of deals in the pipeline which will put us firmly on the European map."

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