Character World readies for sales surge for Pokémon Day

Character World will continue to push its Pokémon textiles collection throughout 2017.
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Character World is readying for a surge in sales of its Pokémon textiles collection for Pokémon Day 2017. 

The Pokémon Company has announced a selection of new events and product launches to mark today's anniversary of the original Pokémon video games that kicked off the Pokémon phenomenon back in 1996.

Character World sold out of its Pikachu duvet set in 24 hours last year when Pokémon hit the headlines with a new app release and the new marketing push from the Pokémon Company is set to spark a new spike in the popularity of Pokémon products.

The international textiles business produces a wide range of Pokémon textiles including single duvet sets, cushions, curtains, a bean bag and towel, all available to retailers and consumers across the UK and Europe.

“Any doubts that the Pokémon craze was just a short-term phenomenon have completely disappeared as Poké-mania sweeps over the UK and Europe, once again," said Tim Kilby, brand director at Character World.

“Any doubts that the Pokémon craze was just a short-term phenomenon have completely disappeared as Poké-mania sweeps over the UK and Europe, once again," Kilby continued, "retailers who stock the Pokémon range can benefit from a fantastic long-term opportunity, as the Pokémon Company continues to push new content including video games, trading cards and a TV series.”

Character World distributes its products to major retailers across the UK, Eire, the Nordics, Benelux, France, Germany, Austria, Switzerland, Spain, Portugal and Italy.

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