Character World readies Minecraft-inspired bedding - Licensing.biz

Character World readies Minecraft-inspired bedding

‘We have already had huge success with our other gaming ranges and we expect the Minecraft products to be a sell-out success,’ says Character World’s Tim Kilby.
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Character World is bolstering its textiles offering, with the addition of Minecraft-inspired bedding.

The firm is set to roll out a duvet set and cushion for spring/summer 2017, with a towel and throw set to launch in April 2017.

“Minecraft is not just a game but a global phenomenon, so we are excited about securing this deal. Gaming is bigger than ever so it’s important for us to capitalise on its popularity,” said Tim Kilby, brand director at Character World.

“Minecraft is still the number one mobile app game in UK, despite the app game launching in October 2011.

“We have already had huge success with our other gaming ranges and we expect the Minecraft products to be a sell-out success, we’re delighted to be able to cater to the demand for Minecraft textiles.”

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