Character World scores with Everton FC - Licensing.biz

Character World scores with Everton FC

Textiles licensee to produce full line of merchandise based on the Toffees ahead of next season.
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Ambitious Character World is continuing to add to its line-up of sporting brands, signing a new deal with Everton FC.

The range will include single, double and cabin beds, inflatable seating and headboards.

Character World has already produced licensed beds featuring the club crest designs of the England FA, plus Premier League clubs Manchester United, Chelsea, Liverpool and Arsenal.

To date, retail listings for the Everton line include Play.com and Home Bargains, with products on sale from July.

"Our sports division is an exciting area of the business that is growing steadily," said Danny Schweiger, joint MD at Character World. "We've recently invested in a new micro site showcasing all our sports related licensed goods to prospective retailers. Sports licensing is fast becoming an integral part of the business.

"We've a large range of sports branded products such as inflatable furniture and camping stools, but sports branded beds are new, not just for us, but for the entire industry. We believe these products have a very promising future."

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