Character World signs Playboy Enterprises

Firm signs deal to design and produce a new range of home products for the brand.
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Character World is working with Van Es Home, a licensed homeware company based in the Netherlands, in a strategic partnership to design and produce Playboy-branded home products.

The new range is set to include duvet covers, towels, bathmats, cushions, fleece blankets, showers curtains, and beanbags for the UK market.

Danny Schweiger, director at Character World said: “Playboy is an iconic brand with broad appeal, so we’re extremely excited about the future possibilities of the license. The iconic Rabbit Head is one of the most recognizable logos in the world.

“Our partnership with Van Es Home is invaluable and we’re working together to make sure the Playboy brand permeates the UK market in the best way possible moving forward.”

The Playboy license will boost Character World’s Brands portfolios which already contains licenses such as Roxy, Bench and Paul Frank.

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