Character World teams with Hasbro

Firm to produce bedroom accessories based on toy giant's hit brands.
Author:
Publish date:
4_Transformers.jpg

Character World has signed a deal with Hasbro Brand Licensing to roll out bedroom accessories based on its franchises.

The company is kicking off the deal by launching two new ranges featuring My Little Pony and Transformers Prime.

Products including duvets, curtains, towels and cushions will be available from July.

"The Hasbro portfolio fits perfectly with our existing licences and is a major win for us," said Danny Schweiger, joint MD at Character World. "We'll be introducing ranges for My Little Pony and Transformers from July and will then be launching a number of new lines for other Hasbro licences in the portfolio when the timing is right.

"I'm excited to be aligning our category strength with Hasbro's."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Featured Jobs