Character World wins trio of movie blockbusters

Firm to produce lines based on Ant-Man, Inside Out and Star Wars Episode VII.
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Character World Ant Man.jpg

Character World has added a trio of big screen blockbusters to its portfolio.

The licensee will be producing bedroom textiles and accessories featuring Marvel's Ant-Man, Disney Pixar's Inside Out and Star Wars: Episode VII The Force Awakens.

The new movie-inspired ranges follow on from the success the firm has enjoyed with other Disney blockbusters such as Frozen and Big Hero 6, for which Character World produced exclusive lines.

"Movie licences are massively popular at the moment for both boys and girls," said Tim Kilby, brand director at Character World. "We've seen huge demand for movie-inspired ranges from retailers and this is set to continue throughout the rest of the year. Movie brands are popular with retailers and parents alike."

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Character World

Character World started off with the signing of a single deal with Lucas Entertainment to design, manufacture and sell official Star Wars Episode 1 bedding and other textile goods in 1998.

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