Chorion unveils new Mr Men drive

Major promotions in Australia, UK and US, including tie up with Specsavers.
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Chorion has tied up three major promotions for its Mr Men brand, which include the introduction of a new character for 'Movember' and a deal with Specsavers.

Mr Mo will debut in Australia and New Zealand, created to support the men's health charity initiative, Movember.

Each year, thousands of men across the globe grow moustaches with the aim of raising funds and awareness for men's health, specifically for prostate cancer and depression in men.

The Mr Mo promotion is exclusive to all 283 Target stores across Australia, which will sell four unique t-shirts from this month. With each t-shirt sold, 25 per cent of the proceeds will be donated to Movember's nominated charities.

Meanwhile, in the UK, the Mr Men have been taking part in a nationwide Specsavers promotion. TV ads have already launched, with print, in-store and online ads running throughout the rest of 2010. The opticians' High Street outlets have also received a Mr Men makeover.

Six separate free offers will run until January 1st 2011.

"We're very excited to be working with Specsavers on this high profile campaign which highlights the evergreen appeal of the Mr Men brand," said Bettina Koeckler, SVP licensing EMEA at Chorion. "Teaming with a leading household name will bring continued exposure for some of Britain's favourite characters across all media in the UK."

Finally, in the US, quick service restaurant Arby's is running a special promotion through to January 2011. All stores will feature six unique character figurines including Little Miss Sunshine, Mr Tickle and Mr Happy. Over 2.5 million premiums and branded meal bags will be distributed.

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