Chupa Chups celebrates furniture collaboration in Milan - Licensing.biz

Chupa Chups celebrates furniture collaboration in Milan

The company has joined forces with design brand Altreforme for a new furniture collection, boasting Chupa Chups prints.
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Chupa Chups unveiled a new furniture collaboration at this year’s Milan Design Week.

Taking place in the Brain & Barry Building, Chupa Chups showcased a collection of pop furniture with design brand Altreforme.

Created with pop artist and fashion designer Philip Colbert, art director of the brand The Rodnik Band, the collection featured furniture and accessories boasting Chupa Chups prints.

Both brands also celebrated their partnership with a launch cocktail party, while items from the Altreforme starring Chupa Chups limited edition line filled the windows in the Brian & Barry Building.

Elsewhere, Chupa Chups also held an exclusive event in the Magna Pars hotel in the Tortona zone of Milan, which was dedicated to the Chupa Chups by The Rodnik Band art collection. 

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