Chupa Chups eyes UK expansion - Licensing.biz

Chupa Chups eyes UK expansion

The lollipop company is looking to use BLE as a platform for UK growth.
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In a strategic partnership with Fluid World, Chupa Chups is coming to the UK looking for licensors in the fashion and lifestyle categories.

Christine Cool, senior brand manager at Chupa Chups licensing division, said: "BLE is a perfect place to make a brand statement, both to licensees and to retail partners.

"The brand will look for expansion in the UK based on a strategic partnership signed with Fluid World, who will represent the brand in the major key categories targeting a core teen and youth market across fashion and lifestyle product."

Chupa Chups will be displaying key graphics alongside its central 'Choose your Flavour' concept.

To read Chupa Chups' full exhibitor spotlight, click here.

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