The international licensing division for lollipop brand Chupa Chups is celebrating its tenth anniversary this year.
Since its launch in 1958, more than 60 billion lollipops have been sold in over 120 countries. The licensing division was launched in 2000 with the aim to transfer the magic of Chupa Chups to other products for consumers.
The firm has worked with partners including Unilever, Kodak, Sanrio, Coty, Sephora, Casio, Bandai, Sega and Hallmark among others.
More than 3,000 product references are launched each year in sectors including apparel, personal care, accessories, toys and gadgets.
In 2009, sales of these licences amounted to 40 million Euros, with products being distributed in over 100,000 outlets. The Spanish market represents a third of the business, another third comes from Europe and the remaining amount comes from Japan.
Chupa Chups is now looking to expand its licensing programme into new territories. For example, it has recently inked agent agreements in France, Hong Kong, Taiwan and Korea. Future plans include a roll out in other European and Asian countries.