Chupa Chups joins Uniqlo's The Brands Masterpiece collection

Brands are selected across the realms of music, food, electronics and home to incorporate their renowned ‘masterpieces’ and logos in Uniqlo’s apparel collection.
Publish date:
Social count:
Chupa Chups

Chupa Chups has joined Uniqlo’s The Brands Masterpiece collection, a collaboration celebrating the international brands recognised as the ‘greatest within their category.’

Brands are selected across the realms of music, food, electronics and home to incorporate their renowned ‘masterpieces’ and logos in Uniqlo’s apparel collection.

The collection was launched globally this month in the popular UT section of Uniqlo, which offers life wear that ‘gives colour to daily life.’ Chupa Chups is now at the centre stage of this collection with three men’s t-shirts inspired by the heritage of the lollipop brand.

Christine Cool, area licensing manager of Perfetti van Melle, said: “We are thrilled with this new collaboration with Uniqlo.

“Uniqlo are absolute masters of blending today’s pop culture into everyday quality fashion wear and their design always perfectly reflects the core of our brand.”

Perfetti van Melle is recognised as one of the largest privately owned confectionery groups in the world, producing and distributing candies and chewing gum in more than 150 countries.

The firm is currently building licensing programmes around its iconic Chupa Chups, Frisk and Mentos brands.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.