CITV picks up Coolabi's Poppy Cat

Terrestrial broadcast deal secured for pre-school property.
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It's already a hit on Nick Jr, and now pre-school property Poppy Cat is heading to terrestrial screens in the UK after Coolabi secured a deal with CITV.

CITV has acquired the 52x11-minute animated series, to begin airing from the spring.

Poppy Cat has now been sold to more than 20 broadcasters in other international territories including Sprout in the US, Disney Junior in Spain and Latin America, Nick Jr Australia, RTE Ireland, across Scandinavia, and TVO, SCN and Knowledge Network in Canada.

"Securing a terrestrial deal with CITV for Poppy Cat in the UK is terrific news," said Michael Dee, director of content at Coolabi. "This latest signing with yet another huge broadcast partner demonstrates the enormous appeal that Poppy Cat has, both in the UK and internationally."

Jamila Metran, programme manager at CITV, added: "We are delighted to be partnering with Coolabi to be the UK terrestrial home for Poppy Cat. The series is a perfect fit for Mini CITV, encouraging our viewers to learn through fun and imaginative play."

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