Iconic brand The Clangers are to be involved in a new fundraising scheme by Yorkshire Cancer Research.
The characters - licensed by Coolabi - will play a pivotal role in plans to raise vital funds for cancer research at Bradford, Hull, Leeds, Sheffield and York Universities and associated teaching hospitals.
Coolabi and YCR will be employing the Clangers in two ways: directly in fundraising schemes and also in collaboration with well-known Yorkshire companies. The partners are inviting Yorkshire firms to join them in co-branding their products to raise both funds and awareness of YCR's work.
"The Clangers appeal crosses the generations - from adults for whom they are a part of growing up to new generations of pre-school viewers," said Clair Chadwick, head of marketing and fundraising for Yorkshire Cancer Research. "It is this universal appeal that made the Clangers - and Coolabi - an ideal choice as fundraising parner. We believe the companies across Yorkshire will be delighted to be associated with these well loved characters."
Janet Woodward, head of licensing at Coolabi, added: "We are thrilled to have the opportunity to work with one of the UK's most highly respected and successful regional charities."