Classic seaside postcard art to now appear on cushions

JELC signs up Evans Lichfield for new Bamforth Vintage Collection line.
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Classic seaside postcard brand Bamforth Vintage Collection will now be appearing on a selection of homewares, after JELC struck a deal with Evans Lichfield.

The firm has produced a range of cushions illustrated with some of the images that made Bamforth one of the best known British postcard publishers.

Launched at Spring Fair last week, the range will initially be available through independent gift retailers in hotels and seaside shops in time for the start of the summer holiday season. The line will then expand into multiple retailers.

Janet Woodward, director of JELC, said: "These much admired and very British images offer an ideal opportunity for a much admired and very British company to take them to a quality range of cushions - and the Evans Lichfield range really does look fantastic."

"It's the best possible way to bring a bit of the seaside to your sofa," added Carol and Keith Evans, director and co-founder of Evans Lichfield.

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