Classic seaside postcard art to now appear on cushions

JELC signs up Evans Lichfield for new Bamforth Vintage Collection line.
Publish date:
Social count:

Classic seaside postcard brand Bamforth Vintage Collection will now be appearing on a selection of homewares, after JELC struck a deal with Evans Lichfield.

The firm has produced a range of cushions illustrated with some of the images that made Bamforth one of the best known British postcard publishers.

Launched at Spring Fair last week, the range will initially be available through independent gift retailers in hotels and seaside shops in time for the start of the summer holiday season. The line will then expand into multiple retailers.

Janet Woodward, director of JELC, said: "These much admired and very British images offer an ideal opportunity for a much admired and very British company to take them to a quality range of cushions - and the Evans Lichfield range really does look fantastic."

"It's the best possible way to bring a bit of the seaside to your sofa," added Carol and Keith Evans, director and co-founder of Evans Lichfield.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.