Claudia Schiffer's licensed range hits best-seller status

Schiffer's retrospective photography book, makeup line and Aquazzura and Kunert collaborations have all become best-sellers.
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Style and beauty icon Claudia Schiffer has recently added bestseller to her list of accomplishments, with her new book, luxury hosiery, footwear and make-up collaborations all achieving success.

Three capsule collections, brokered by IMG, were launched by Claudia at an array of international events in New York, Paris, Milan, London and Berlin from September to November 2017, alongside Schiffer's showpiece book.

“After 30 years of modelling, fashion, make-up and working with the best in the business, I know quality and knew exactly what I wanted from these partnerships," said Schiffer. "I couldn’t be happier with the finished products and am excited to see how successful they have been in such a short time. I’m already looking forward to unveiling the next collections.”

The Rizzoli photographic book titled ‘Claudia Schiffer’ debuted at number one on Amazon’s ‘Best Fashion Models’ list, while the ‘Layercake’ cream lipstick from her makeup line launched as the top-selling lipstick in private high-end perfumeries in Germany in October. Other best-selling products included mascara and a transparent setting powder, which sold-out across Europe in the first month.

Matthew Primack, senior vice president at IMG Licensing added: “Claudia’s effortless elegance and personal style is recognised across the world and reflected in each of her new products. Working with four new high-profile brand partners, the collections were carefully designed with high fashion and professional quality in mind.”

Claudia's collaborations are available internationally online and in prestige retail locations including Net-A-Porter, Harrods, Selfridges, Collete, Barneys and SAKS. The make-up line has launched in 20 countries with an international expansion planned for this year.

Following the success of the debut capsule collections, new lines for Claudia’s make-up, hosiery and footwear are in development and slated to launch in February, spring and autumn 2018, respectively.


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