JS International has signed a deal with Colin Montgomerie which will see the golfer create a line of golfing gifts and accessories throughout Europe.
An initial launch is planned across the UK High Street in time for Christmas.
The deal was brokered by IMG Licensing, which is also looking to launch the Colin Montgomerie brand into categories including food and drink and apparel.
"Colin's name and image is instantly recognisable for golfers and non golfers," said Bijal Patani, MD of JS International. "We look forward to introducing the Colin Montgomerie branded product range throughout Europe."