COMPANY PROFILE: Bulldog Licensing

MD Rob Corney talks about the firm's unique approach to business.
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In just six years agency Bulldog Licensing has flourished, working with brands such as Garfield, Sindy and Plants vs Zombies. 

And it's all down to its focused approach across a tight portfolio.

“We've never had ambitions for a big head count, only for being the best in what we do,” MD Rob Corney told Licensing.biz. “You speak to a licensee and a retailer and they often say the process with an agent is too slow, it can take months to sort out the paperwork and approvals. And that's partly why I set up Bulldog six years ago.

“The main driving factor for me was trying to iron out a lot of those problems and to be a bit easier to work with. To keep the communication flow open. Not to take on masses of brands but to do the brands we have very well.”

Click here to read the full company profile on Bulldog Licensing.

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Bulldog Licensing

In just six years this agency has flourished, working with brands such as Garfield, Sindy and Plants vs Zombies. MD Rob Corney talks to Licensing.biz about the industry moving away from larger agencies, why the sudden fascination for app brands and Bulldog?s unique approach to new acquisitions.

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