Character World boasts an enviable portfolio of licences - ranging from children's characters like Dora and Diego, Fifi the Flowertots and Roary the Racing Car, through to movie properties such as Iron Man and Indiana Jones.

It also recently made the move into more adult-themed licences, including Rachael Hale, Elvis and The Beatles.

"In our industry it is unusual to keep licences for more than a few years, but licensors stay with us year after year because we keep producing ranges that sell," said marketing and sales manager, Tim Kilby.

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