COMPANY PROFILE: Performance Brands

Performance Brands started life in sports and fashion and is now expanding into three new areas.
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Founded in 2002, Performance Brands was developed to fill a gap in the market for a licensing company focusing on sports and fashion.

Joint MD David Ball explains: “These areas had not been exploited before as it takes a long time to build up an active portfolio and it took us three or four years to become properly established.”

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Performance Brands started life focusing on sports and fashion and seven years after its foundation, it is expanding into three new areas.

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