Different generations have differing views of the smiley icon. To the pre-punk hippies of the ‘70s it was the flower-powered face of peace and love. To the rave kids of the ‘80s it was reborn as the day glo icon of acid house.
And now, in the 21st century, it has become something else entirely; something multi-faceted, modern but classic. A brand, in fact.
To read the full company profile on Smiley Licensing, click here.