Condé Nast has announced a partnership with IMG to extend its award-winning food lifestyle brand Bon Appétit. The multi-year representation agreement will see IMG license Bon Appétit across the United States and Canada, targeting a range of distribution channels including department, speciality and grocery stores.
Bon Appétit covers food through the lens of cooking, fashion, travel, technology, design and home, lending itself to a variety of licensing categories including cookware, kitchen tools and appliances. Founded in 1956, the brand has built a solid fan base with its mantra of blending food and culture.
“Bon Appétit continues to inspire audiences with its innovative approach to food lifestyle content,” said Craig Kostelic, chief business officer, Condé Nast’s Food Innovation Group. “This exciting partnership with IMG will allow us to push the boundaries, elevate the brand to new heights, and engage new consumers along the way.”
IMG’s licensing program will be inspired by Bon Appétit’s aim to provide its readers with the tools needed to bring menus to life.
“IMG is excited to be working with Condé Nast to enhance the Bon Appétit brand,” said Samara Schanfeld, Senior Director, IMG Licensing. “We look forward to developing licensing opportunities that align with and amplify the brand’s unique culinary voice, as well as encourage consumers to enhance their palettes and love of cooking.”
IMG will be in attendance at Licensing Expo in Las Vegas, located at booth G-114.