Condé Nast and IMG to grow Bon Appétit licensing strategy

The multi-year representation agreement will see IMG license Bon Appétit across the United States and Canada.
Publish date:
Social count:
Screen Shot 2017-05-11 at 10.18.35.png

Condé Nast has announced a partnership with IMG to extend its award-winning food lifestyle brand Bon Appétit. The multi-year representation agreement will see IMG license Bon Appétit across the United States and Canada, targeting a range of distribution channels including department, speciality and grocery stores. 

Bon Appétit covers food through the lens of cooking, fashion, travel, technology, design and home, lending itself to a variety of licensing categories including cookware, kitchen tools and appliances. Founded in 1956, the brand has built a solid fan base with its mantra of blending food and culture. 

“Bon Appétit continues to inspire audiences with its innovative approach to food lifestyle content,” said Craig Kostelic, chief business officer, Condé Nast’s Food Innovation Group. “This exciting partnership with IMG will allow us to push the boundaries, elevate the brand to new heights, and engage new consumers along the way.”

IMG’s licensing program will be inspired by Bon Appétit’s aim to provide its readers with the tools needed to bring menus to life. 

“IMG is excited to be working with Condé Nast to enhance the Bon Appétit brand,” said Samara Schanfeld, Senior Director, IMG Licensing. “We look forward to developing licensing opportunities that align with and amplify the brand’s unique culinary voice, as well as encourage consumers to enhance their palettes and love of cooking.”

IMG will be in attendance at Licensing Expo in Las Vegas, located at booth G-114.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.