Coolabi expands Poppy Cat and Scarlett & Crimson programmes - Licensing.biz

Coolabi expands Poppy Cat and Scarlett & Crimson programmes

Apparel and electrical partners on board, plus new international agent.
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Coolabi is continuing to expand the licensing programmes for its Poppy Cat and Scarlett and Crimson brands.

With Golden Bear already on board as master toy for Poppy Cat, Coolabi has now added Silver-Knit. The firm has signed an outerwear deal for the property, launching dresses, skirts, tops, trousers and knitwear in 2012.

Meanwhile, Beauty Works has joined the Scarlett and Crimson programme.

The firm's electrical range will include hairdryers, straighteners, manicure sets, mirrors and clocks.

On top of this, Wild Pumpkin has become the agent for the brand in Australia and New Zealand.

"The Poppy Cat licensing programme continues to build momentum in the UK and internationally, and we are excited to have appointed Silver-Knit as the show begins airing on TV," said Anna Hewitt, head of licensing at Coolabi. "We are also thrilled to add new categories to the ever expanding Scarlett and Crimson range and to take the property to new audiences in Australia."

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