Independent international media group, Coolabi Group is taking its popular children’s property Poppy Cat to Japan.
The firm has named Landmark as its licensing agent for the hit brand in the region as the firm continues its plans for international expansion.
Based on the award-winning book series by Laura Jones, Poppy Cat launched on UK television in 2011 and has since been licensed to more than 140 territories across the globe.
With over 25 years experience in the field, Landmark’s strategy for the brand will include targeting both preschoolers and families, as well as the female teen audience.
Yuji Masuda of Landmark, said: “Landmark is pleased to announce that we now represent this superb British property in Japan. Poppy Cat is such a high quality and attractive property.
“It inspires children’s imagination, has well developed and varied characters and rich content and we are sure that it will be a big success in Japan. We are also impressed with Coolabi and are very much looking forward to working together to promote the property in Japan.”
Jeremy Banks, chief executive for Coolabi Group, added: “We are thrilled to have appointed such an experienced, strategic company as landmark to be our inaugural Japanese licensing agent.
“This is a significant step in broadening our international consumer products activities and we are very excited to see Poppy Cat in Japan.”