Coolabi Group has inked deals with a trio of new partners for its hit pre-school brand, Poppy Cat.
Firefly Brand Management and El Ocho have been appointed in the US and Spain to expand the global reach of the brand.
Meanwhile, Cosmic Forces has been appointed to develop an educational gaming app for the property.
The new partnership with Firefly will see season two of Poppy Cat launch on Sprout in the US and Nick Jr. in the UK this autumn.
Madrid-based El Ocho will be developing initiatives for Poppy Cat in the territory, where the show airs on Disney Spain.
The Poppy Cat goes to Market app from Cosmic Forces meanwhile will aim to teach basic Spanish language to English speaking fans, and English to Spanish children aged two to five.
The app will launch this summer and be available on iOS, Android, Nook, web and desktop platforms.
“Poppy Cat continues to grow as a brand internationally across multiple sectors, and we are excited to be working with renowned agents Firefly Brand Management and El Ocho, along with innovative partners like Cosmic Forces to make Poppy Cat a constructive party of young children’s adventures the world over,” said Valerie Fry, director of sales at Coolabi.