Coolabi has appointed Golden Bear as the master toy partner for its Poppy Cat property.
The firm will be launching its toy line in the UK and Eire from autumn 2012, including plush, plastics and arts and crafts.
The toy partner is a key piece of Coolabi's licensing programme, which already boasts TV tie-in publishing, magazines, nightwear and underwear and games and puzzles.
"I am really pleased that Golden Bear is our master toy partner for Poppy Cat," said Anna Hewitt, head of licensing at Coolabi. "Their enormous experience and success in pre-school makes them the perfect fit for the brand, and we look forward to working with the whole team."
Christine Nicholls, product and marketing director at Golden Bear, added: "We are delighted to have been appointed as master toy licensee for this exciting new pre-school property. Our company is looking forward to working with Coolabi on the Poppy Cat range, which will launch a range of exciting and innovative products in autumn/winter 2012."