Coolabi launches new Purple Ronnie Valentine's initiatives - Licensing.biz

Coolabi launches new Purple Ronnie Valentine's initiatives

Brand teams up with Dulux and UNICEF to create a series of exclusive poems.
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Coolabi has revealed a number of special Valentine's initiatives for its Purple Ronnie social expression brand.

The property - which is celebrating its 25 anniversary this year - has teamed up with Dulux and UNICEF to create a series of exclusive poems for loved ones to accompany a special Valentine's Day present - their own colour.

Loved up men and women will be able to gift an actual colour for their partners to own, along with a Purple Ronnie poem, through www.ownacolour.com for a minimum donation of £1, in aid of UNICEF.

Roger Moore, Duncan Bannatyne and The Saturdays are also supporting the campaign.

Coolabi has also commissioned a survey of 1,000 UK adults to discover the most romantic and the most humour-loving parts of the UK.

The survey also set out to find the UK's favourite lines from literature and film. The findings are currently generating coverage across the UK press and have featured in radio editorial reaching more than 2.5 million listeners.

In other Valentine's activities, Purple Ronnie books of romantic rhyme are being given away with a number of regional newspapers in the North of England, including the Sheffield Star and the Lancashire Evening Post. These are accompanied by an exclusive discount promotion for Hallmark's Purple Ronnie print on demand greetings card range.

"Purple Ronnie has become the social expression brand of choice and we are delighted that he is helping the nation in his own inimitable way to get romantic this Valentine's Day," said Natasha Dyson, head of licensing at Coolabi. "We look forward to announcing more anniversary activity for Purple Ronnie shortly."

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