Coolabi has partnered with online producer and broadcaster Little Dot Studios for Smallfilms properties Bagpuss, Ivor the Engine, Clangers and Purple Ronnie.
Little Dot Studios creates and distributes content online for some of the biggest TV shows on YouTube including TOWIE, Gordon Ramsay, Who Do You Think You Are?, Peep Show and Fresh Meat.
A brand new channel, www.youtube.com/purpleronnie, targeted at 15 to 30 year olds, will premiere Purple Ronnie animated shorts designed for easy sharing.
“The time is right for Coolabi to be making the most of YouTube across all of our brands. Purple Ronnie has come of age, and we are confident that this channel will create a lot of interest," said Naomi Dare, Head of Digital at Coolabi.
"The content is highly appropriate for a young, social audience looking for ways to express what they’re feeling. Having a partner who really gets YouTube, and can advise us on what works for this platform, makes this a very exciting proposition."
Little Dot Studios will be claiming ownership of content on behalf of Coolabi and Smallfilms that has been previously uploaded.
Andy Taylor, co-founder of Little Dot Studios added: “We’re delighted to be working with Coolabi and their iconic brands.
"We can’t wait to bring Purple Ronnie alive online giving YouTube’s one billion users the opportunity to enjoy and share the content.”