Coolabi partners with StoryToys for Poppy Cat pop-out app - Licensing.biz

Coolabi partners with StoryToys for Poppy Cat pop-out app

Titled Poppy Cat and the Bubble Volcano, the app features an original story following Poppy Cat and friends as she explores an underwater kingdom.
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StoryToys has partnered with Coolabi to release a 3D pop-up activity app based on the award-winning Poppy Cat book and TV series.

Titled Poppy Cat and the Bubble Volcano, the app features an original story following Poppy Cat and friends as she explores an underwater kingdom.

The release of the new app coincides with the launch of series two of Poppy Cat on Nick Jr. this September.

Produced in collaboration with international media group, Coolabi and The Kindly Ones Productions, the app is available for iPhone, iPad and iPod.

Poppy Cat originated as an award-winning book series, created by Lara Jones and has sold over 2.5million copies worldwide. The Poppy Cat TV show has gone on to sell in over 140 territories.

“We are thrilled to have the opportunity to work with Coolabi on the much loved Poppy Cat brand,” said Barry O’Neill, CEO of StoryToys.

“The Poppy Cat stories celebrate imaginative play and problem solving, and are an excellent fit for StoryToys.

“Our apps give kids a way to directly interact with their favourite characters in a richly immersive experience, stimulating the imagination while simultaneously testing their problem solving skills with cleverly interwoven games and puzzles.”

Valerie Fry, director of sales at Coolabi, added: “StoryToys is a well respected and experienced partner and we have enjoyed collaborating with them on this launch.”

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