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Coolabi signs deal with Blues Clothing for Bagpuss lines - Licensing.biz

Coolabi signs deal with Blues Clothing for Bagpuss lines

Brands International Group will create a footwear line
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Coolabi has signed a deal with Blues Clothing Limited for a new line of Bagpuss apparel.

The deal will see Bagpuss girls, ladies, maternity, nightwear and underwear lines arrive in autumn/winter 2014.

“Bagpuss will be 40 years in February 2014, so what better way to celebrate than with a new Nightwear and Footwear collection on the high street," said Fran Huxley, licensing consultant, Coolabi.

"Fans of the series will adore these new designs and we are excited to partner with two great new licensees such as Blues Clothing and Brands International.”

Blues Clothing will be supplying the new Bagpuss range to supermarkets and high street chains.

“In a market that loves brands with fantastic heritage and credibility, Blues is delighted to be Coolabi’s apparel partner for such an iconic brand as Bagpuss," added Patrick Bailey, commercial director, Blues Clothing.

We are looking forward to developing and designing fantastic maternity wear, nightwear and underwear for launch in 2014.”

A footwear deal with Brands International Group Limited will see Bagpuss ladies and girls slippers and novelty 3D plush slippers available in all good retailers and online.

“The market is crying out for reliable characters that provide longevity and offer something different," said Rob Meara, director of sales, Brand International Group.

"Everyone knows and has warm memories of Bagpuss; the colours and fabrics offer themselves perfectly to Footwear and we’re very much looking forward to bringing Bagpuss to life on our ladies and girls slippers.”

The Bagpuss series was first aired on the BBC in 1974, ran for 26 weeks a year for 13 years.

Channel 5 recently voted Bagpuss the third greatest kids TV programme of all time and best character show in a countdown of the 50 best British children’s TV series over the past 60 years.


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