Coolabi Group is taking its hit boys’ brand Beast Quest pan-European with the appointment of two new international licensing agents.
M.J.A Licensing will represent the property in France and Belgium, while The Evolution of Licensing will aim to build the brand’s presence in Italy.
The Beast Quest book series is published by Orchard Books and has already sold voer 15 million copies globally. Meanwhile, the new Beast Quest gaming app from Coolabi and Miniclip has secured over six million downloads to date.
The appointment of both M.J.A and The Evolution of Licensing will mark Beast Quest’s first foray into European licensing as both will look to develop partnerships across all key categories for the brand.
M.J.A Licensing will draw on its experience of taking a gaming app property to the French and Belgian market, having demonstrated its ability via the recent success of Candy Crush across the regions.
“We are delighted to have the opportunity to develop the Beast Quest brand in our market because we know how rich its universe is,” said Francois Bouvet, M.J.A Licensing.
“We strongly believe in the brand’s potential and are very excited to bring French fans the licensed products they have been waiting for.”
Elsewhere, The Evolution of Licenisng has seen success across Italy with hit brands including Angry Birds and Masha and the Bear.
Maurizio Distefano, The Evolution of Licensing, added: “We are thrilled to be appointed by Coolabi to take on this phenomenal brand for the Italian market.
“We are confident that the strength of Beast Quest and our own experience will together build a successful licensing programme for the brand.”