Coolabi welcomes head of digital - Licensing.biz

Coolabi welcomes head of digital

Firm looking to increase brand awareness and drive product sales across relevant platforms.
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Coolabi has expanded its team with the addition of a new head of digital.

Naomi Dare (pictured) boasts over 13 years of digital experience. She joins Coolabi from Hangar Seven, a content, strategy and marketing agency for blue chip consumer brands, with clients including Tesco, P&G and Disney Junior.

Dare will be responsible for developing strategies at Coolabi to increase brand awareness and drive product sales across relevant digital platforms in multiple territories. She will work on brands including Poppy Cat and Purple Ronnie, specifically looking at the best use of social media, games, apps and video.

"We are excited about the new opportunities and strategies that Naomi can bring to both our company and individual brand ambitions," said Michael Dee, Coolabi's director of content. "This is a big year for us and Naomi's experience as a senior digital marketeer will ensure that she plays a vital role in our success moving forward."

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