Coolabi’s hit boys’ brand Beast Quest is making further strides into the European consumer products market with new partners and a live game sponsorship deal.
Gorian Consumer Products has been appointed to represent the brand across Germany, Switzerland, Austria and Benelux, where it will look to grow its licensing activity across new categories.
Gorian already boasts a burgeoning portfolio of licenses and has secured a swathe of partnerships across a range of sectors including entertainment, publishing, fashion and toys.
Markus Pottgiesser, managing director, Gorian Consumer Products, said: “with Beast Quest, we are excited to have the opportunity to represent a unique fantasy theme with huge potential.
“Based on the brand’s strengths in publishing and app gaming, Gorian has the perfect foundation to build and develop a promising consumer products programme to boost this unique brand and take it to the next level in the key European markets.”
Elsewhere, the Beast Quest brand is preparing to take a starring role as a main sponsor of the popular gaming event Legends of Gaming Live 2016, taking place in London this September.
The deal aims to boost awareness of the Beast Quest brand and its developments in the app gaming market, having recently secured 6.5 million downloads.
Guests at this year’s Legends of Gaming Live will have the chance to demo the game n a dedicated Beast Quest area, while top YouTubers will be playing the game at the event.