Coolabi's Poppy Cat heads into new territories - Licensing.biz

Coolabi's Poppy Cat heads into new territories

Agents on board for Poland and Nordic regions.
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Coolabi has kicked off the New Year with the appointment of agents, Planeta Junior and Limo Licensing, in two new territories for pre-school brand, Poppy Cat.

Planeta Junior, part of Grupo Planeta - which already represents Poppy Cat in France - will now be extending its reach into Poland following the successful TV launch in September 2012, where Poppy Cat is the second highest rated show on MiniMini+.

Limo Licensing, meanwhile, will represent the property across the Nordic regions including Denmark, Finland, Sweden, Norway and Iceland. The pre-school show currently airs in the latter four countries.

Patrick Aberg, president of Limo Licensing, said: "We think that Poppy Cat is a charming, adventurous and very special character. We are excited to partner with Coolabi and launch a merchandising programme across the Nordics.”

Majka Kadlecová, head of Planeta Junior CEE, commented: “The success of the series on MiniMini in Poland shows the strength of the Poppy Cat characters. We see a great opportunity for Poppy Cat and her friends to gain the hearts of Polish children.”

Natasha Dyson, head of licensing at Coolabi, added: “This year marks the tenth anniversary since the original Poppy Cat book launch, so we are delighted with the continued international expansion of the TV tie-in series. We are thrilled to appoint new agents in the Nordic countries and Poland, and we look forward to working with them to secure strong licensing partners in these key territories.”

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