UK woodland conservation charity, the Woodland Trust, is partnering with Coolabi's pre-school property Poppy Cat to launch a special outdoor campaign.
An 'adventure' platform will be hosted for its VisitWoods website for one month from April 19th.
Visitwoods.co.uk hosts information on over 11,000 UK woods which are open to the public. Poppy Cat content has been created for the site with downloadable activity materials focusing on 'Mystery Trail Adventures'.
In addition to this, Nick Jr will air nature-themed Poppy Cat episodes every day from April 18th for two weeks. There will also be campaign content at nickjr.co.uk, alongside Poppy Cat clips, games and activities.
"You are never too young to visit a wood and our partnership with Poppy Cat will enable families across the country to get outdoors this spring and make the most of our beautiful native woodlands," said Simone Ashley-Norman from the Woodland Trust.
Michael Dee, director of content at Coolabi, added: "Poppy Cat is an adventurer who is often embarking on journeys to the woods with her friends. This provides a natural link to VisitWoods and we are pleased to partner with the Woodland Trust to provide exciting content for children and families to make their everyday adventures extraordinary."
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