Coolabi is continuing to make international inroads with its new art and design-led property, Scarlett & Crimson, hiring Gorian Consumer Products for the GAS and Benelux regions.
Cologne-based Gorian was set up by MD Markus Pottgieser in 2003 and currently represents properties across a wide range of sectors, including entertainment, publishing, fashion and toys.
Its list of brands includes My Little Pony, Monopoly and Noddy, plus Flashdance, Top Gun, Tropic Thunder and Vision Licensing.
The appointment of Gorian follows on the heels of the hiring of Lisa Marks & Associates to represent the brand in the North American market.
"This is a pivotal time for the Scarlett & Crimson brand," said Janet Woodward, Coolabi's head of licensing. "It is already attracting a major international buzz and we clearly want to capitalise on that. But we also want to ensure that a licensing agency for this important European region is right for a brand that has a completely new take on the teen and tween girls' market.
"That's why we chose Gorian. It has the background, the experience and the market knowledge that are needed to take this unique property to the next level."
Pottgieser added: "Scarlett & Crimson stands out among recent girls' properties with its themes of friendship and individuality combined with sophisticated, striking design qualities that make it massively appealing to today's teens and tweens."