CopCorp and TK Brand Group pack a punch with Knockout launch - Licensing.biz

CopCorp and TK Brand Group pack a punch with Knockout launch

New licensing agency to handle big name brands; Boo, the World's Cutest Dog first to sign.
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CopCorp Licensing and TK Brand Group have joined forces to form new agency, Knockout Licensing.

Carole Postal, president of CopCorp, and Tamra Knepfer, president of TK Brand Group, will be co-presidents of Knockout, and will be launching several new brands at Licensing International next month.

Boo - The World's Cutest Dog is the first of the roster to be announced. Already a sensation on Facebook, Chronicle Books has released Boo: The Life of the World's Cutest Dog and is planning a second book, Little Dog in the Big City this summer, as well as 2013 calendar.

Plush from Gund is also hitting retail, with additional items in development.

CopCorp and TK Brand Group will continue to maintain independent agencies, as well as Knockout.

Knepfer said: "When I first met Carole, I could tell that we had similar goals and work ethic, yet complimentary skills and professional networks that - when combined - would make us a more powerful force in the licensing industry."

Postal added: "Joining up with Tamra to form Knockout expands our expertise to a deeper knowledge of the entertainment and children's market, as well as new media which are key areas of growth for us."

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