The global licensing programme for character property It's Happy Bunny continues to grow, with CopCorp appointing Extend Brands to represent it throughout India.
It's Happy Bunny is currently licensed to over 100 companies worldwide - and both CopCorp and Extend Brands are confident it can make an impact in India.
"India is an important and growing market so we've been searching for years to find a partner we could trust to launch our It's Happy Bunny programme there," said Carole Postal, president of CopCorp. "Extend impressed us not only with their market knowledge and experience, but also with their great enthusiasm for the brand."
Directors of Extend Brands, Dwijorani Senjam and Mayuri Pitale, added that India is one of the most exciting markets for licensing right now.