CopCorp Licensing has kicked off a global push for new young men's lifestyle brand, Crusade.
The property was created by PCD, the firm behind the successful Pink Cookie fashion brand for young women.
So far, four international licensees have been signed up by CopCorp.
Bag Trotter has secured the rights to produce Crusade backpacks, bags and stationery for the French market. The deal was brokered by MJA Licensing, the agent for the brand in France.
Meanwhile, DRi Licensing has sealed a deal with Corsair Toiletries to create a Crusade cologne in the UK and Ireland; while Plus Licens has secured Karton P+P for boxes, bags, stationery and school products in the Czech Republic, as well as the Slovak Republic.
The firm also signed Top-2000 for back to school product throughout Poland.
"Crusade is a great, fashion forward brand for guys who want to go forth in style to fight life's everyday battles," said Carole Postal, president of CopCorp.