CopCorp Licensing has already set to work signing up partners for its new brand, Zoodorable.
The new property is the latest from the creator of Bobby Jack, pop artist and illustrator, Han L Lee.
Three partners are on board: Hybrid Apparel (t-shirts and other clothing); H.E.R Accessories (jewellery and hairwear); and License 2 Play (plush, pillows and figures).
"Zoodorable is a fun, cute and colourful property from a very talented artist who obviously knows what works for licensing," said Carole Postal, president of CopCorp. "We're really looking forward to working with Han to build a wonderful Zoodorable licensing programme and you couldn't ask for a better start than signing these three great licensees right out of the gate."