CopCorp renews key It's Happy Bunny deals - Licensing.biz

CopCorp renews key It's Happy Bunny deals

Raft of firms expand agreements for Jim Benton property.
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CopCorp Licensing has expanded the licensing deals for several It's Happy Bunny partners.

Jerry Leigh has been a licensee for the brand since 2004 and will continue to create a wide range of tees, fleeces, lounge pants, sportswear and other apparel items.

Hosiery and headwear will continue to be produced by HYP, while Boston America will roll out products including Round and Square Tiny Tins filled for candy or gum, and Band-Aids.

Quebec-based Calego has renewed its licence to produce It's Happy Bunny bags, backpacks, lunch bags, wallets, umbrellas and a raft of stationery. Finally, Australia's Casco Blu will continue to produce outerwear and sleepwear.

"Renewals are just as important to us as new deals in terms of actively managing and growing our It's Happy Bunny licensing programme, so we are excited to have all of these great licensees continue as part of our programme moving forward," said Carole Postal, president of CopCorp.

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