Curious George hits the pavement with branded infant shoes

Stride Rite partners with UP&L for range of Curious George soft motion baby shoes.
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Universal Partnerships & Licensing has partnered with children's footwear developers Stride Rite for a new line of Curious George shoes.

The new footwear range and the character of Curious George will be an essential part of Stride Rite's baby month campaign, running online and in stores this September.

Stride Rite's Curious George SRT Sorf Motion shoe features a monkey print, hook and loop huggable straps and contains the footwear developer's patented SRT Soft Motion inside.

"For over 90 years, Stride Rite has been a trusted, family-friendly brand for mums and kids alike," said Cindy Chang, SVP and general manager of sales, UP&L.

"We are so pleased that the company has taken its sponsorship of the Curious George television series to the next level with a licensed deal. Universal is fortunate to continue its relationship with such a supportive partner."

The shoe is available at Stride Rite retail stores nationwide as well as online aw www.striderite.com. Episodes of Curious George air daily on PBS Kids.

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