Dangerous Book science line notches up new award win - Licensing.biz

Dangerous Book science line notches up new award win

Second accolade for Interplay kits as Tesco plans to stock range.
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The Dangerous Book for Boys line of branded science kits from Interplay has been named a winner in the Giftware Association Gift of the Year awards.

This is the second accolade for the kits - before the collection even hit retail it took top place in the hobby category in this year's BTHA Toy Fair Best New Toys listing.

In addition, Tesco and John Lewis will stock the science kits in selected stores later on this year. They are already available at specialist toy outlets like Conways, Eric Snook of Bath and Surrey's Enchanted Wood.

The kits are packaged to look like a copy of the book itself, with each containing a secret compartment hiding tricks and games. There are five kits - Electricity Lab, Pocket Science Lab, Rocket Balls, Science Tricks and Anti Gravity.

"Interplay's Dangerous Book for Boys science kits educate and inform without ever forgetting that science can be fun," said Charlie Donaldson, joint MD of Rocket Licensing, which is managing the licensing drive for the property. "It's an approach that made the company an obvious choice as a licensee for a brand that encapsulates precisely those values.

"That's why we are delighted that the range has won these awards - although, given the care and attention to detail Interplay has put into their design we are not entirely surprised."

Bob Paton, product manager for Interplay, added: "We believe the brand is a perfect fit for the sort of toys we produce and we are clearly not alone, as proved by the awards the range has already won and its growing success at retail."

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